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“Maestro Tribute”, magazine HELLO!. № 38 (337), September 21, 2010.

Russian admirers of Alexander McQueen decided to pay homage to the British genius by good deeds. A grand dinner, organized by Chivas Regal, became only an excuse for the charitable auction fund «Who, if not Me?», means from which will go towards families in need and children's homes. All auction lots were in one way or another connected with McQueen’s name: Chivas Regal presented 18-year old vintage whisky bottles, the design of which was created by McQueen, TSUM — an exclusive black tie with skulls and three dresses, created personally by the master, Russian Vogue has shared five photographs, where models are pictured in dresses by McQueen. Memorable items have appeared to be very valuable for the visitors, therefore organizers have collected no more no less 2,5 million rubles during the evening. It came as good news for everyone. The other good piece of news can be counted the start of exclusive sales of Alexander McQueen in TSUM this season.

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